AI Insights · Timothy · January 2025
Top Personal Finance Apps in New Zealand: Q4 2024 Performance
Explore the Q4 2024 performance of leading personal finance apps in New Zealand, highlighting trends in downloads, revenue, and active users.
In the fourth quarter of 2024, the personal finance budgeting and planning app market in New Zealand saw notable activity across the top five applications. Sensor Tower provides comprehensive data on these trends.
YNAB from ynab.com exhibited a varied revenue stream, peaking at approximately $536 in mid-November, while its weekly downloads surged to 592 in mid-December. Active users also rose significantly, from around 597 to 978 by mid-December.
Splitwise maintained a steady revenue, closing the year with $433. Downloads reached a high of 1.4K at the end of December, and active users increased from approximately 16.6K to 25.8K by the year's end.
Spendee: Budget App & Tracker saw a modest revenue increase, ending at $207 in the final week. Downloads climbed to 185 in the last week of December, and active users grew from 1K to 1.2K.
Wallet: Budget Expense Tracker experienced fluctuations in revenue, closing at $184. Downloads rose to 111 by the end of December, and active users increased from 186 to 205.
Lastly, Beyond Budget - Budget Planner saw revenue peak at $146 in the final week. Downloads reached 66, while active users grew steadily from 535 to 617.
For more detailed insights and data, visit Sensor Tower.
